Interview with Marcio Martins, AMV representative in Brazil

Date

A week ago, on the occasion of the inauguration of AMV’s new headquarters, we were lucky to have Márcio Martins, our representative in Brazil, with us. We took the opportunity to ask him some questions about how our ALEA software is working in foundries in Brazil. Márcio Martins answers us:

How is the foundry sector in Brazil performing, and what are the expectations for its future?

According to ABIFA, the Brazilian Foundry Association, over the past 10 years, the Brazilian market has experienced approximately a 50% increase in foundry production.

We currently hold the seventh position worldwide in foundry production. However, the sector in Brazil is facing challenges, as there have been slowdowns in key industries such as agriculture and automotive.

How do Brazilian foundries perceive the importance of technology and the introduction of software like ALEA in their operations? And is there resistance to its adoption?
Well, technology is a highly sought-after topic in Brazil. It’s widely discussed, but still under-implemented in our foundries. AMV understands this need and has been investing significant time in Brazil for many years.

AMV’s ALEA software is well-known and has several clients in Brazil who have used digital management to reach a new level of control over metallic loads. This has yielded excellent results in terms of foundry quality and cost reduction.

What challenges do plants face when implementing new technologies, like our software, in their operations?
Foundries in Brazil constantly face various internal and external challenges. Speaking specifically about internal challenges, when it comes to improvement projects in intelligent management systems, we encounter many obstacles. One of the most significant is the difficulty of “taking the next step” and transitioning from traditional methods to more technological approaches.

Márcio, since you are in direct contact with Brazilian foundries, what feedback have you received about the use of ALEA?

The feedback has been overwhelmingly positive, with varying levels of integration depending on the company. However, companies that fully utilize the ALEA system have managed to move beyond human dependency in the melting area, eliminate data disorganization, and shift from solving problems after parts are already manufactured to a proactive approach.

Now, they are no longer reliant on a single person for load calculations. They have a reliable, intelligent, and fast database capable of predicting the best operating conditions during the melting process.

 

If you want to watch the interview, you can find it on our YouTube channel.

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